Hundreds flock to opening weekend of interactive new exhibition Microworld

12 November 2024

The opening weekend of an interactive new exhibition at the Herbert Art Gallery & Museum was attended by hundreds of people this half term.

On October 26 the venue invited visitors to step into the captivating realm of Microworld, an immersive digital ecosystem created by pioneering artists Genetic Moo and produced by Lumen Studios.

Running until 23 February 2025, the exhibition is offering people of all ages an interactive and playful space where digital creatures respond to human presence, encouraging exploration, creativity, and collaboration.

A unique blend of art and technology, Microworld is designed to simulate an evolving environment. The digital creatures in the exhibition interact not only with each other but also with the audience, fostering a dynamic space that is constantly shifting and adapting based on how visitors engage with it. This Microworld also contains a contemplative cosmic chill zone.

Whether you’re waving your hand to see colourful silhouettes multiply across the screen or creating sound waves to breathe life into strange creatures, Microworld features a series of interactive installations that showcase the intricate beauty of digital life. It will delight curious minds of all ages.

The exhibit is not just a showcase of creative technology but also an exploration of themes such as artificial life, ecosystems, and future art. The artists behind Microworld, Genetic Moo (Nicola Schauerman and Tim Pickup), have spent over a decade perfecting this digital ecosystem, which has been displayed worldwide and engaged over 400,000 visitors.

Kerrie Suteu, Head of Creative Media at the Herbert, said: “We are excited to bring Microworld to Coventry. This exhibition offers an immersive experience like no other.

“It allows visitors to be both participants and creators, exploring a world where art and science merge to inspire creativity and wonder. Whether you’re a family, an art enthusiast, or simply curious, Microworld has something for everyone.

“Seeing so many people interact with the exhibition on the opening weekend was just fantastic.”

A spokesperson for Genetic Moo said: “Microworld is a space where there are no rules, only possibilities. The exhibition celebrates the interplay between digital art and human interaction, making it vital for anyone interested in how technology can spark the imagination.

For more information, visit the Herbert Art Gallery & Museum website, or follow @geneticmoo and @lumenstudios.art on Instagram. A podcast relating to the exhibition is available now - listen in here:

https://www.podbean.com/eas/pb-tytmt-173ae33

Pictures: Reel Master Productions